As per J.D. Power Asia Pacific 2014 India original equipment Tyre Customer Satisfaction Index (TCSI) Study, Vehicle owners in India prefer to replace their tyres of the same brand which was originally used by the manufacturer. Customer retention for original equipment (OE) tyre brands has increased steadily during the past three years to 65 percent in 2014 from 57 percent in 2012.
"Brand familiarity and perceptions of safety are key drivers of tire purchases,” said Mohit Arora, executive director, J.D. Power Asia Pacific. “The majority of vehicle owners tend to refit the same brand of tyres as their OE fitment because of familiarity and perceptions of safety, assuming that the vehicle manufacturer would have tested the tyres on critical quality and safety parameters before fitment."
Satisfaction with original tyre brands is directly correlated with customer loyalty and advocacy. Customers who are highly satisfied (916 points and higher on a 1,000-point scale) are more than twice as likely to recommend or repurchase their current brand as highly dissatisfied customers (782 and below). The study, now in its 14th year, measures satisfaction among original equipment tyre owners during the first 12 to 24 months of ownership across four factors (listed in order of importance): appearance, durability, traction/handling and ride.
Recently, we reported about Honda Cars India Limited′s (HCIL) aggressive plans to expand its dealership network across the country and now it has been reported that the company is eyeing to esta....... Read More
Honda Cars India (HCI) is hoping to start a new segment with the Mobilio, and for lack of a better term, very reluctantly calls the seven-seater a MPV. Sources close to the project have confirmed that....... Read More
The 17th Oman International Motor Show will be held from 02-05 December, 2014 at Oman International Exhibition Centre, Muscat, Oman 2014. The show is organized by Oman Expo and Comnet Exhibitions P....... Read More
The battle of the dashboard is getting stiffer, and one of the biggest players of this field Microsoft aims to stay at the top of the game with the introduction of ′Windows in the Car.′ A....... Read More
Tata Motors today launched the Aria MPV in its new 2014 avatar in India. The new model retains the styling from its outgoing version and the only changes are new black bezel headlights and clear lens ....... Read More