Tata Motors Ltd., the biggest manufacturer of Indian automotive industry, has formally entered the Philippine market, as the company considers the country to be the perfect platform for future growth and expansion in Southeast Asia. According to Mr RT Wasan, head of international business for commercial vehicles of Tata Motors, the Philippines is the most potential market in the region and could prove to be great opportunity for the company. to be an "interesting market," which could provide a great opportunity for the company.
Company′s think tank has studied the market here for the last couple of years. We have done the customer clinics have understoodthe requirements and needs of Filipino Consumers to make it suitable for the local natives. As per Mr Johnny Omman- the head of international business for passenger cars of Tata Motors, the Philippines is an important market in Southeast Asia.
"We are very excited to be here. We are looking forward to seeing Tata vehicles on the roads of the Philippines," Omman said, describing the country as a "high growth market." Through an exclusive distributorship agreement with Pilipinas Taj Autogroup Inc., Tata Motors will introduce a total of 10 models by the end of the year, said Pilipinas Taj general manager Nicandro O. Mariano.
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