Volkswagen India achieved a Milestone achieved as it was working very hard since October 2013 when Mexico exports commenced. Chakan, Maharashtra plant of the company has rolled out it 50,000th car, a vento, off its assembly line. The milestone is achieved at a time when domestic sales of cars showing downward trend. Company is now concentrating more on the overseas market. The Vento brand car of the company is admired in Mexico market. The vento has taken the place of Jetta Classico in Mexico and from October 2013, demand for the Sedan rose rapidly. Company is exporting about 5,000 cars of the Vento brand in a month. German car maker that one in three cars produced in its Pune based manufacturing facility will be heading towards Mexico in the coming years.
Volkswagen exports has been exporting cars to not only to North American countries but also to 31 olther countries across the continents. Besides exporting CBU Ventos , parts and components of the Polo and Vento are shipped to Malaysia for assembly in the local market since April 2013. Volkswagen was struggling hard as it was maintaining high German quality standards accordingly car price is towards higher end which played havoc with the sales of the car.
But economies of scale due to these exports should help VW source parts at cheaper rates and in return should pass it on to the consumer if it has to stay competitive in India. Company is thinking of launching smaller and more affordable cars under the Polo being introduced in the future in India as Volkswagen will be receiving a go ahead to the budget car project by its German Management team.
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